Manager, Ren Ci Learning Academy

Job Responsibilities

You would have to ensure the smooth running and operations of RCLA.

• Conceptualise and drive marketing and outreach efforts.
• Use knowledge of the market and competitors to identify and develop the learning academy’s unique selling proposition and differentiators.
• Build a network to ensure resource pipeline for a vibrant learning academy.
• Ensure clients have good learning experience that translates to returns.

ROLES AND RESPONSIBILITIES

• Manage and implement branding, positioning, marketing and sales strategy.
• Develop marketing collateral including copywriting and design.
• Forecast sales targets and ensure that they are met.
• Ensure financial viability of the Academy and work with course providers for the costing of programmes.
• Conduct research and monitor relevant trends regarding needs to support the faculty heads.
• Work with the faculty heads to develop course offerings that meet potential clients’ needs, concerns and objectives.
• Form network and partnerships with relevant stakeholders to ensure funding.
• Source for potential clients by growing, maintaining and leveraging network and support the faculty heads in reaching out to potential institutions, public, volunteers for training.
• Develop and maintain a client relationship system to facilitate client returns towards maximising their experience and growth potential.
• Develop feedback mechanisms towards strengthening the course offerings for clients.
• Present to management on business trends and performance of the learning academy.
• Ensure timely invoicing and closure of billing cycles for every courses.
• Ensure important course documents and records are properly maintained.
• Must be able to work on weekends, where applicable.
• Any other duties as assigned by the Executive Director.

Job Requirements

• Recognised degree, preferably in Business/Marketing and/or Healthcare-related disciplines.
• At least 5 years of relevant experience.
• Experience in Project Management is an advantage.
• Must be proficient in Microsoft Word, Excel and Powerpoint.
• Proficiency in the Microsoft 365 suite in general (eg Power Automate, Power BI) is preferred.
• Proficiency in using Canva or similar graphic design tools is an advantage.
• Adept at working with various Learning Management Systems.
• Knowledge of Articulate software and other e-authoring tools for e-learning content conversion is preferred.
• Must be sales-oriented and excellent in understanding needs to propose suggestions.
• Must be organised and analytical with experience/exposure to data analytics for measuring and tracking marketing campaigns as well as client needs.
• Dynamic, self-driven and independent, resourceful, energetic and is able to work well in a team.
• Strong knowledge and experience in sales and marketing, especially in digital and content marketing. Experience in healthcare training is preferred.